❗️Customers Are Leaving Every Day – And You Don’t Know Why

Not because the food isn’t good. Not because the price is too high. Because they had to wait too long.

Peak hours, a full house – that should be the most profitable moment of the day.

But here’s what actually happens: a long line in front of the cashier, each customer taking an average of 3 – 5 minutes just to complete a single order. They browse the menu, the staff gives recommendations, they read out their phone number for loyalty points, then wait for payment. That cycle, repeated dozens of times per shift – and the customers who run out of patience quietly walk out without saying a word.

And that’s not all:

• ⚠️ New staff don’t have full knowledge of the current promotions, leading to incomplete or incorrect advice.
• ⚠️ Manual order-taking leads to mistakes, directly affecting the customer experience and kitchen efficiency.
• ⚠️ Service quality varies from shift to shift, from person to person – impossible to keep consistent.
• ⚠️ Bottlenecks during peak hours cause queues long enough that a portion of customers simply choose to leave without buying.

❌ This isn’t a problem unique to one store. It’s the most common operational bottleneck across the entire service industry – and it’s quietly eroding revenue, brand reputation, and customer loyalty every single day.

Order Station – The Smart Offline Sales Channel at the Point of Sale

💡 SoftWorld built Order Station as an AI-integrated offline ordering channel placed directly at the store – not to replace staff, but to free them from repetitive tasks and put the entire ordering experience in customers’ hands in the most proactive, intelligent, and personalized way possible.

✅ Instead of standing in line, customers approach an intuitive touchscreen, browse the menu, select their items, customize to their preferences, and complete payment in minutes – or without touching the screen at all, simply by speaking.

✅ All of that happens in parallel while the cashier is serving another customer, the kitchen is processing orders, and the system is automatically syncing data to CRM, POS, and ERP.

Order Station is not just a kiosk. It’s a smart point of sale – AI-integrated, operating 24/7, tireless and constantly learning from real customer behavior at your store.

What Does Order Station Do for Your Business?

🖥️ Customers Order Themselves – You Control the Experience

• On the Order Station screen, customers see the full menu presented visually with images, descriptions, and clear pricing.
• They can adjust details to their preferences — less sugar, extra ice, special notes for each item — without having to explain themselves multiple times to a staff member.
• Current promotions are displayed directly on screen, so nothing gets missed because an employee hasn’t been updated yet.

The result: order processing time drops significantly, the cashier counter is relieved, and the customer experience is no longer dependent on any one employee’s mood or knowledge on a given day.

🎙️ AI Voice Consultation – The Smartest Salesperson at the Point of Sale

• This is the feature that sets SoftWorld’s Order Station apart from a standard kiosk. Customers can speak directly with the AI system by voice – in Vietnamese, English, or any of up to 80 supported languages, completely naturally.
• The AI doesn’t just answer questions from a fixed script. It listens to the customer’s actual needs, analyzes the context, and suggests the most relevant options – what to drink on a hot day, which combo offer saves the most money, or what pairs best with a particular dish. Customers can even add items to their cart by voice without touching the screen.
• The AI can also analyze the calorie content of items already selected and recommend additional products to nutritionally balance the meal – the most natural and effective upselling mechanism, because the suggestion comes from the customer’s actual need, not from sales pressure.

📈 Smart Upsell and Cross-Sell – Revenue Growth Without Pressure

With every order, the AI suggests additional side items, bundle deals, or related products based on the current selection. Revenue increases not because of hard selling – but because the customer receives the right advice at the right moment. This is the most effective mechanism for increasing average order value (AOV) in today’s retail environment.

Example: “A burger goes well with a salad and a drink for a better deal.” “This milk tea would be great with our newest trending topping – one of the store’s best-sellers right now.”

🚀 Flexible Fulfillment and Payment – Exactly the Way Customers Want

After completing their selection, customers choose how to receive their order:

• 🍽️ Dine-in – eat at the store.
• 🛍️ Pick-up – collect when ready.
• 🛵 Delivery – via Grab Express, Ahamove, Xanh SM, or GHN, all pre-integrated.

Payment supports all cashless methods: MoMo, VNPay, ZaloPay, QR banking, and bank cards.

Customers enter their phone number to earn loyalty points, join membership programs, apply promo codes, and receive updates via SMS or Zalo ZNS. Electronic invoices are issued automatically through S-Invoice, VNPT, and more.

🔗 Full System Sync – No Blind Spots in Operations

• Orders from Order Station are pushed immediately to the Kitchen Display Screen or POS system at the counter. The kitchen receives information in real time – no staff handover needed, no risk of lost or mismatched orders.
• Order Station integrates seamlessly with POS, CRM, and ERP systems – including Microsoft Dynamics 365 – through a ready-to-deploy API stack that centralizes data in one place.
• Customer purchase behavior data is collected and analyzed, giving the marketing team the foundation to design retention campaigns based on real data.

How Does Order Station Work Across Different Industries?

🍜 F&B Chains – Faster Service, Higher Order Value

• At a coffee shop or restaurant, an Order Station placed at the entrance or waiting area lets customers place their order the moment they walk in, while still finding a seat. By the time they sit down, the order is already in the kitchen. Not a single minute wasted.
• In multi-floor office buildings, Order Stations placed on different floors let office workers order from their own floor and choose to pick it up downstairs or have it delivered up. This completely solves the lunchtime rush without expanding the space or hiring more staff.

🏬 Shopping Malls – Connecting Customers Across the Entire Building

An Order Station placed in the ground floor lobby becomes a smart transit hub for the entire shopping experience. Customers can:

• 🍱 Order food from a restaurant on the 8th floor the moment they walk into the lobby, continue shopping, and pick it up when it’s ready.
• 🪑 Reserve a table at a restaurant from the lobby, check availability, and receive immediate confirmation – without going up each floor to ask.

The entire movement flow within the building is optimized, wait times decrease, customers spend more time shopping – and overall building revenue increases.

🛒 Supermarkets and Retail – Look It Up Fast, Buy Faster

• 🔍 Customers look up products – price, stock availability, promotions – and get directions to the right aisle in seconds.
• 📦 Pre-order products from multiple areas for pickup at a single collection point, instead of walking across floors and queuing multiple times.
• 🕐 The system displays estimated pickup times so customers can flexibly grab a bite or run another errand while waiting.

🎓 Education and School Canteens – Fast Service, Nutrition-Driven Care

• Order Station lets students pre-select meal vouchers or place orders before the break, significantly reducing queue time.
• The AI analyzes calorie content and recommends age-appropriate balanced meals – a genuine value that schools can provide to parents: not just a meal, but personalized, data-driven nutritional care.

✨ Hospitality – Spas, Cinemas, Auto Service, and More

• 🎫 Customers take a queue number and are introduced to available services and current promotions – they browse themselves and never miss any store information.
• 📲 Check-in for pre-booked appointments by scanning a QR code – service room details and navigation display instantly, no waiting for reception.

👗 Fashion – Personalized Try-On Experience with TomAI SmartFit

Combined with TomAI SmartFit, Order Station provides personalized style recommendations based on each customer’s preferences and body type. Customers try on items faster with fitting suggestions – making purchase decisions easier without waiting for a sales associate, or spending time waiting for a fitting room.

Why Choose SoftWorld Over Others?

The market is full of kiosk solutions. But most are solving the problem too simply:

• ❌ Hardware-only, leaving businesses to handle their own software.
• ❌ Generic interface templates applied to every industry – the experience doesn’t reflect the brand.
• ❌ Limited or expensive integration with existing operational systems.

SoftWorld builds Order Station the other way around. Before proposing any solution, the SoftWorld team works with the business to understand the business model, actual operational workflow, and existing bottlenecks. The solution is designed from the real problem – not from a pre-existing feature list.

Core differentiators:

• 🎨 UX/UI built to your brand identity – no generic templates; the interface reflects the personality of your brand.
• 🔌 Powerful integration, reasonable cost – API-ready connectivity to POS, CRM, ERP including Microsoft Dynamics 365, fast and stable.
• 🤖 Complete AI ecosystem – TomAI Voice, TomAI Robotics, TomAI SmartFit, e-invoicing, and logistics all integrated in a unified platform.
• 🏆 Brand image elevation – deploying Order Station signals that your business is at the forefront of digital transformation and real-world AI adoption.

Proven in the Field – Not Just on Paper

🍵 F&B – Standards set by large-scale chains

• Katinat – one of Vietnam’s fastest-growing coffee chains, where customer experience is the core of the brand.
• Trung Nguyen Legend – a national-scale coffee brand requiring stable operational solutions at scale.
• AFG Group (Al Fresco’s, Pepperonis, Jaspas…) – an international restaurant group with high operational standards; multiple brands and locations requiring one comprehensive solution.

🏬 Mall & Retail – Multi-system integration in complex environments

• Thiso Mall – one of Ho Chi Minh City’s largest shopping malls, requiring multi-system integration and high simultaneous traffic handling.

✈️ Airport Retail – Highest precision and speed

• SASCO – airport retail and services, an environment that does not tolerate errors, with a diverse international customer base.

🚗 Automotive & Hospitality – Premium-grade experience

• VSA – official distributor of Mercedes-Benz. When a luxury car brand prioritizes every customer touchpoint, the solution needs to meet a certain standard.

Every project is a different problem, a different industry, a different scale and set of requirements. And SoftWorld has solved them all. When you choose SoftWorld, you’re not the first to test anything – you’re being served by a team with enough real-world experience to get the solution working effectively from day one.

This Is the Time to Act

Every day that passes with the old operational model is a day your business is leaving money on the table – from orders that weren’t upsold, customers who left because they waited too long, and behavioral data that wasn’t collected.

Order Station is not an investment for the future. It’s a solution to a problem happening at your store today.

If you’re running a chain in any of the industries above and want to see how Order Station fits your business model – get in touch with the SoftWorld team for an obligation-free consultation.

☎️ Hotline: +84 968 01 07 11

📧 Email: sales@softworldvietnam.com

🌐 Website: www.softworldvietnam.com

📍 Address: 8th Floor, Moc Gia Building, 92 Yen The Street, Tan Son Hoa Ward, Ho Chi Minh City