Are You Running an F&B Chain and Facing These Problems?

Revenue from Delivery Platforms keeps growing — but so do the commission fees. You run heavy advertising campaigns, customers come once and disappear — with no way to bring them back. As your chain scales to 20, 50, or 100 outlets, data synchronization and operational control become more chaotic than ever.

This isn’t a problem unique to you. It’s a shared pain point for most F&B chain operators in Vietnam — and that’s exactly why SoftWorld built its Mobile App solution on the OOD Platform.

A Mobile App Is More Than Just an Application — It’s a Strategic Operations Channel

Many businesses searching for a mobile app developer only think about an app for customers to place orders. But for an F&B chain with 10 to 100+ outlets, a mobile app needs to do much more than that:

• Attract new customers and convert them into loyal regulars.

• Increase purchase frequency through personalized offers and rewards programs.

• Optimize operations — reduce load on cashiers, minimize order errors.

• Own your customer data instead of being completely dependent on third-party platforms.

That’s exactly what SoftWorld’s Mobile App is designed to solve.

SoftWorld’s Mobile App Development Solution for F&B Chains on the OOD Platform

SoftWorld Doesn’t Just “Build Apps” — We Analyze Your Business Problems

The biggest differentiator between SoftWorld and typical app development agencies lies in our approach. Instead of receiving requirements and coding to spec, SoftWorld starts from:

Business model analysis → Identify bottlenecks (acquisition – retention – operation) → Design the right solution

What does this mean for you? Before writing a single line of code, SoftWorld’s team sits down with you to understand:

• Where is your chain losing customers?

• Where are the operational bottlenecks?

• Is your current loyalty program actually retaining customers?

From there, they propose exactly the type of solution you need — whether that’s a full Ordering & Loyalty App, a standalone Loyalty App, Mini App, Kiosk Order, or QR Order at the point of sale.

OOD Platform: Technology Infrastructure Built Exclusively for F&B Chains

OOD Platform — SoftWorld’s Mobile App Development Platform for F&B Chains

SoftWorld’s Mobile App is developed on the OOD Platform (eOrdering & Loyalty Platform) — a platform designed to serve large-scale chain operations with deep, specialized features:

1. eOrdering — Your Own Direct Mobile Sales Channel

• Build your own Mobile App sales channel, independent of third-party marketplaces.

• Pre-integrated with delivery partners: Grab Express, Ahamove, Xanh SM, GHN.

• Payment gateway integrations: MoMo, VNPay, ZaloPay, and more.

• Integrated e-invoicing: S-Invoice, VNPT.

• Connects with enterprise management systems: ERP (Microsoft Dynamics 365), CRM, and your existing POS system.

2. Loyalty — A Deep Customer Retention System

Not just a simple “collect 10 cups, get 1 free” loyalty program. OOD Platform provides a comprehensive suite:

• Points accumulation, membership tiering (VIP tiers), bill scanning for points with AI-OCR.

• Rewards redemption and flexible offer management.

• Table reservations, in-app ordering, booking management.

• Account top-up, affiliate programs.

• Automation Marketing: Send push notifications to the right person at the right time — birthdays, flash sales, repurchase reminders.

• Enhanced ordering experiences: Group ordering, friend-to-friend gifting, and more.

3. Multi-Branch Chain Operations — Real-Time, Minimal Errors

For chains with 10 to 100+ outlets, OOD Platform handles real-time data synchronization across all branches. Business owners can control all operations remotely — anytime, anywhere — from a single Dashboard screen.

The system supports flexible scaling:

• Multi-brand: Operate multiple brands on a single platform.

• Multi-store: Expand to unlimited new branches quickly.

• Multi-point sell: Manage multiple different points of sale.

4. AI Integration — Smarter, Optimized Operations

OOD Platform goes beyond standard automation. The platform integrates specialized AI modules to optimize the customer experience and streamline business operations:

• AI Forecasting: Demand forecasting and inventory optimization.

• TomAI Assistant: Smart sales advisor and operational support assistant.

• TomAI SmartCare: Balanced nutrition consulting and personalized meal recommendations.

• TomAI Order Station: Smart sales staff at the point of sale.

• TomAI Robotics: Intelligent service staff capable of greeting customers, recommending dishes, delivering food to the correct table, and performing birthday celebrations.

• TomAI SmartFit: Personalized customer experience for fast outfit try-ons.

A Fully Optimized Customer Journey

When deploying SoftWorld’s Mobile App, the customer purchase journey is intelligently redesigned:

Customer browses menu on Mobile App → Pre-orders on app → Receives personalized offers → Earns points → Returns frequently

Every step in this journey is supported by data and automated through OOD Platform — helping you increase AOV (average order value), boost purchase frequency, and significantly reduce marketing costs compared to relying entirely on paid advertising.

Vietnam’s Leading F&B Chains Trust SoftWorld — Here’s What They Got

Every brand has a different operating model and a different business problem. That’s why SoftWorld doesn’t apply a one-size-fits-all solution — we design tailored solutions for each chain. Here are four real-world case studies.

☕ KATINAT — Building a CRM Loyalty & Online Order Ecosystem for a Nearly 100-Store Chain

KATINAT was growing rapidly with hundreds of stores nationwide, but became increasingly dependent on third-party marketplaces with high commission fees. They needed a direct sales channel to own their customer data and retain their loyal customer base (Katies) in an intensely competitive market.

SoftWorld built an entire ecosystem on OOD Platform, including a customer-facing Mobile App, a Store App (POS) for in-store staff, and an Admin Portal for management.

• The app features a full multi-tier Loyalty program (Silver → Gold → Platinum), personalized offers based on purchase history.
• Pick-up & Delivery ordering, MoMo/ZaloPay payments, and automated push notifications triggered by customer behavior.
• The interface was designed to a premium standard with rich animations and dynamic product imagery — creating a high-end experience consistent with the brand’s positioning.

After 6–12 months of stable operation, KATINAT reduced its dependence on third-party marketplaces, grew direct online revenue, and improved repeat purchase frequency and customer lifetime value.

The centralized management system handles nearly 100 stores with store-specific menus, instant POS order synchronization, and is ready to scale to hundreds of new stores without operational disruption.

Explore more: KATINAT App – Comprehensive CRM Loyalty & Online Ordering Solution 

Katinat Mobile App with Loyalty and Online Ordering developed by SoftWorld

🏆 TRUNG NGUYEN LEGEND — A Bespoke Loyalty & eCommerce App for Vietnam’s Premium Coffee Brand

As Vietnam’s #1 premium coffee chain, Trung Nguyen Legend needed a mobile solution worthy of its brand status:

• Elevating the loyal customer experience,
• Increasing repeat purchase rates,
• Expanding online sales channels,
• And allowing management to monitor all chain activities remotely in real time.

SoftWorld developed a closed-loop ecosystem comprising a customer app, management system, and in-store application — deeply integrated with Microsoft Dynamics 365 ERP, ZaloPay/MoMo payment gateways, and GrabExpress delivery services.

The app allows customers to accumulate membership points, order coffee for home delivery, purchase merchandise and gifts online, and find the nearest café. The project was deployed rapidly, tested in real stores, and continuously optimized based on data.

Post-deployment, the customer return rate increased noticeably thanks to the intelligent Loyalty mechanism. The online sales channel was successfully expanded with delivery and gift shopping features. Management can now monitor sales, customer data, and promotion performance on mobile — no longer dependent on manual reports or on-site presence.

Explore more: Trung Nguyen Legend: Loyalty & E-Commerce App Solution from SoftWorld

Trung Nguyen Legend Mobile App Loyalty Solution integrated with ERP Dynamics 365

🍕 AFG GROUP (AL FRESCO’S) — A Revenue Breakthrough During Lockdown, Delivered in Just 2.5 Months

Al Fresco’s — the popular Pizza, Pasta, and Steak restaurant chain under AFG Group — faced an urgent crisis when their existing eCommerce system completely crashed during the COVID-19 lockdown period. The challenge was to immediately build a stable online sales channel while managing multiple brands within the same group (Al Fresco’s, Pepperonis, Miss Qs, Japas, and others).

In just 2.5 months, SoftWorld completed 2 Mobile Apps and 5 separate Websites for AFG’s brands — all running on a single backend.

• The solution synchronized POS systems at each store, integrated multi-channel delivery and payment, and supported ordering via Facebook Chatbox.
• Highlights included a “Build Your Pizza” feature allowing customers to customize their pizza their way, a QR receipt scanning points program, and gamification challenges to boost engagement.

Al Fresco’s not only maintained operations but generated breakthrough revenue during the most challenging period — when traditional channels were completely shut down. Returning customer rates increased significantly, and a post-order review collection system helped the brand improve continuously. Most importantly, AFG can now easily launch new brands without rebuilding the system from scratch.

Explore more: Al Fresco’s Achieves Revenue Breakthrough During Lockdown Through Web & App Ordering

Al Fresco’s Mobile App interface for ordering and points accumulation developed by SoftWorld

🏬 THISO MALL — A Loyalty App That Grew Membership 4x in 6 Months

THISO Mall — a premium shopping mall in Ho Chi Minh City that opened in 2022 — recognized that a beautiful physical space alone wasn’t enough to retain customers long-term. They needed a genuinely smart Loyalty app: one where customers could accumulate points from any store in the mall (F&B, fashion, services) without complicated manual processes.

SoftWorld built the Thiso Reward app with AI-OCR bill scanning technology — customers simply photograph their receipt from any brand in the mall, and the system automatically recognizes and credits points within seconds, reducing errors by up to 99%.

The app features personalized push notifications based on individual customer behavior, a tiered membership system (Premier/Signature/Iconic), event management, real-time check-in and promotion registration. Everything was built on OOD Platform, ensuring GDPR-compliant data security and long-term scalability.

Actual results after 6 months of operation: membership grew nearly 4x, DAU/MAU reached 16%, WAU/MAU reached 45%, and the customer retention rate peaked above 50% during major campaigns — far exceeding the industry average for composite service businesses in Vietnam.

Explore more: Thiso Reward: The Loyalty Solution That Drove 4x Growth in Just 6 Months

Thiso Mall app with AI OCR bill scanning for automatic points accumulation developed by SoftWorld

Four brands, four different business models — but one thing in common: SoftWorld doesn’t offer a ready-made solution. We analyze each business’s unique challenges to build exactly what they need.

Why Choose SoftWorld Over a Typical App Development Agency?

Start Building Your Own Sales Channel for Your Chain

If you’re operating or preparing to expand an F&B chain and want a mobile app that truly serves your growth — not just an app for the sake of having one — let SoftWorld consult you on the right solution.

👉 CONTACT SOFTWORLD FOR A MOBILE APP SOLUTION CONSULTATION TODAY!

☎️ Hotline: +84 968 01 07 11

📧 Email: sales@softworldvietnam.com

🌐 Website: www.softworldvietnam.com

📍 Address: Floor 8, Moc Gia Building, 92 Yen The St., Ward 2, Tan Binh District, Ho Chi Minh City

SoftWorld — More than just a Mobile App development company. We are a technology partner committed to the growth of Vietnam’s F&B chains.