Where Does Your Business Stand in the AI Wave?

You don’t need to be a tech expert to see what’s happening: AI is infiltrating every industry, every operational process — faster than any previous technology wave.

AI is no longer a demo or experiment — it’s running in real businesses around the world, including Vietnam, right now.

The question is no longer “should my business use AI?” — it’s “will your business lead, or be left behind?”

That’s exactly why SoftWorld built TomAI — a fully customized AI ecosystem for Vietnamese businesses.

What Is TomAI — And Why Is It Different From a Regular Chatbot?

Many businesses have tried chatbots. And many have been disappointed: rigid responses, no contextual understanding, no knowledge of their own products and internal processes.

TomAI is not a regular chatbot.

TomAI is a next-generation GenAI (Generative AI) platform built to learn from each business’s own data — not generic knowledge from the internet.

TomAI Brain — The AI Brain of Your Business

At the core of the entire TomAI ecosystem is TomAI Brain — an intelligent processing layer that integrates the world’s leading large language models (LLMs), including GPT, Gemini, Claude, and DeepSeek.

The key differentiator: TomAI Brain uses RAG (Retrieval-Augmented Generation) technology — allowing the AI to retrieve real data from your business systems (internal PDFs, Excel files, ERP, CRM) before responding. This means the AI always answers based on your business reality, not generic information.

Additionally, integrated SW OCR digitizes image documents and paper invoices — turning “raw” data into information the AI can understand and process instantly.

TomAI supports 80 languages, natural voice interaction, and operates 24/7 across multiple channels: Mobile App, Web, Mini App, Kiosk, and Robot — truly an employee who never takes a day off.

An even stronger foundation: In March 2026, SoftWorld officially signed a partnership with BytePlus — the AI and cloud platform of ByteDance (parent company of TikTok and Lark). This means TomAI is built on world-class AI infrastructure, delivering superior technological capability for Vietnamese businesses.

What Business Problems Does TomAI Solve?

TomAI focuses on 3 core groups:

1. End Customers — Personalized Experience 24/7

Instead of waiting for a staff member, customers are served instantly — whether it’s 2 AM or the busiest peak hour. TomAI advises on products, suggests combos, handles intelligent upselling based on purchase history, guides ordering, and answers every question — all in seconds.

Business impact: Higher AOV (average order value), improved conversion rates, reduced consultation time at the point of sale.

2. Internal Staff — Instant Training and Support

New employees no longer need to read hundreds of pages of documentation. TomAI answers immediately: internal policies, sales processes, public holidays, consultation procedures — everything staff need to know, available 24/7. When policies are updated, the entire system updates in real time — no more mass internal email chains.

Business impact: Shorter onboarding time, reduced management workload, more consistent service processes.

3. Management & C-Level — Data-Driven Decision Making

Instead of waiting for end-of-day summary reports, leaders can ask TomAI by voice or text: “Which store performed best yesterday?”, “How much did ingredient costs increase this month?”, “What’s on my schedule today?”

TomAI consolidates key metrics from across your entire system and delivers actionable insights — not a pile of raw data that needs decoding.

TomAI Solutions in Practice

TomAI Assistant — The Sales Advisor That Never Gets Tired

Embedded directly on your Website, Mobile App, Loyalty App, or Kiosk — TomAI Assistant advises on products, promotes campaigns, suggests smart combos, and directs customers to the order page instantly. It analyzes customer behavior to upsell and cross-sell at the right moment — increasing AOV without adding headcount.

TomAI Robotics — When AI Takes Physical Form

This is perhaps the most impressive and most practical solution in the TomAI ecosystem.

The robot doesn’t just move — it communicates. When a customer approaches, the AI Camera identifies whether they’re a returning or new customer. The robot proactively greets them with natural speech, recommends dishes, suggests promotions, takes orders, and delivers food to the right table — all without any staff involvement.

Real-world deployment: SoftWorld has deployed TomAI Robotics at Red Junk Restaurant, Thiso Mall Sala Event Center — one of Ho Chi Minh City’s premium dining venues. The robot not only delivers food from the kitchen to the table but also interacts with guests, creating a memorable experience that generates organic buzz on social media.

In buildings and hotels, R2R (Robot-to-Room Delivery) allows the robot to collect items at reception and autonomously deliver them to guest rooms via elevator — fully automated, secure, and staff-efficient.

TomAI SmartCare — A Personal Nutrition Expert Inside Your Ordering App

Integrated directly into the ordering flow, TomAI SmartCare displays nutritional information and calorie counts when customers select items. If an order is high in calories, the AI automatically suggests healthier side dishes to balance the meal.

More than just a convenient feature — this is how F&B businesses demonstrate genuine care for customer wellbeing, build brand value, and naturally drive additional orders.

TomAI SmartFit — Try It Virtually, Buy It for Real

Designed exclusively for the fashion and retail industry: customers simply stand in front of a camera on a Kiosk or their phone — the AI analyzes their body shape and realistically overlays clothing onto their image, no fitting room required.

Results: Higher conversion rates, shorter wait times, and a significant reduction in returns due to sizing issues — a costly problem the retail industry has long struggled to solve.

TomAI Across Industries — Solving Real Business Problems

🍜 F&B — Optimizing Every Customer Touchpoint

The F&B industry is fiercely competitive — every second of slow service is a frustrated customer. TomAI addresses this from multiple angles:

• Smart Kiosk: Customers self-order, AI recommends dishes based on taste preferences and purchase history — no cashier needed during peak hours
• TomAI Robotics: Delivers food from kitchen to table, interacts with guests, sings Happy Birthday — creating a completely differentiated experience
• OOD Platform integration: AI combined with the eOrdering & Loyalty system — from ordering and loyalty points to ingredient forecasting, all running automatically on one platform

Read more: How AI is Transforming Café Chain Operations — The Secret to Optimization with TomAI

🛍️ Retail & Shopping Malls — Next-Generation Shopping Experiences

• Robots guide customers to stores, products, and provide real-time promotional updates
• TomAI SmartFit on Kiosk enables virtual try-on directly in-store
• AI-OCR automatically recognizes and processes receipts — customers simply photograph their bill and loyalty points are instantly credited, no manual staff verification required

Read more: AI-OCR — Data No Longer Stuck on Paper Receipts

🎓 Education — 24/7 Enrollment Consulting, No Lead Left Behind

Schools and training centers receive hundreds of enrollment inquiries daily — about tuition, learning pathways, entry requirements, and intake dates. TomAI responds instantly, guides course registration automatically, and completely relieves the consulting team’s workload.

Real-world deployment: SoftWorld deployed TomAI as the enrollment consulting assistant for UMT University — operating 24/7, handling hundreds of simultaneous inquiries without increasing headcount.

🏦 Banking & Finance — Elevating Branch Image

TomAI Robotics serves as the reception greeter, helps customers look up account information, and guides them through procedures — transforming traditional bank branches into modern, professional, and memorable experiences.

TomAI + OOD Platform — When AI Meets Real Operational Data

What makes TomAI significantly more powerful when deployed at F&B businesses is its deep integration with OOD Platform — SoftWorld’s #1 eOrdering & Loyalty platform for F&B chains.

When AI can access real order data, each customer’s purchase history, and real-time ingredient inventory — everything becomes genuinely intelligent:

• AI forecasts ingredient quantities needed per store per day — never too much, never too little
• AI suggests the upsell items customers most often order together — not random suggestions
• Leaders ask “Which store is underperforming today?” — AI answers immediately from live data

Read more: OOD Platform — The #1 Sales Management Platform for F&B Chains

Why Businesses Should Act Now — Not “Wait and See”

Many business owners are still in “monitoring AI” mode — observing, learning, waiting. But while you wait, your competitors are deploying.

Businesses that adopt AI early don’t just operate better — they build compounding competitive advantages over time: more customer data, more accurate AI models, better customer experiences. This gap will only grow wider.

SoftWorld doesn’t just sell technology. We analyze the specific operational challenges of each business — identify the right bottlenecks and design the right TomAI solution. No off-the-shelf templates. No boxed chatbots.

That’s why brands like Red Junk Restaurant at Thiso Mall and UMT University trust TomAI. SoftWorld has also been recognized at major tech events including INNOEX and received a featured award at GRECO 2025 for pioneering AI solutions.

Where Do You Start?

You don’t need to deploy everything at once. A 30-minute consultation with SoftWorld will help you identify:

• What problem is slowing your operations down the most?
• Which TomAI solution best fits your business model?
• A realistic implementation roadmap — not just a flashy demo?

👉 Contact SoftWorld for a TomAI solution tailored to your business:

☎️ Hotline: +84 968 01 07 11 📧 Email: sales@softworldvietnam.com 🌐 Website: www.softworldvietnam.com 📍 Address: 8th Floor, Moc Gia Building, 92 Yen The Street, Tan Son Hoa Ward, Ho Chi Minh City

SoftWorld — We don’t just apply AI. We tailor AI to the specific challenges of every business.