Thiso Reward: The Loyalty Solution That Drove 4x Growth in Just 6 Months

Meta: Discover the case study of implementing the Thiso Reward app for THISO Mall. Using AI-OCR for invoice scanning and point accumulation, along with intelligent push notifications, the mall significantly increased customer return rates.

Through the Thiso Reward application, THISO Mall successfully enhanced personalized customer experiences and convenience. The number of loyal members grew nearly 4 times in just 6 months after the app launch, with DAU/MAU reaching 16%, WAU/MAU hitting 45%, and customer retention rates peaking above 50% during major campaigns.

So, how did SoftWorld implement this solution? Don’t miss the story of the digital transformation journey of one of Ho Chi Minh City’s largest shopping malls in the article below.

The Digital Transformation Needs of THISO Mall

THISO Mall is a premium shopping mall officially opened in 2022, quickly establishing its position with luxurious shopping spaces, famous brand systems, and high-quality services.

However, in the highly competitive integrated services industry and with its positioning as an All-in-One Destination, customers increasingly demand convenient and personalized experiences. The business leadership realized that owning a beautiful physical space alone was no longer enough to retain customers long-term. This led to a strong push for digital transformation, aiming to integrate modern digital platforms into every aspect of operations.

Specifically, the mall wanted a comprehensive shopping mall loyalty application that combined an intelligent loyalty program, efficient operations management, a tenant portal for brands renting space, and various other utility services.

The core need was to build a mall membership program that went beyond traditional point accumulation, it had to be flexible, easily scalable, and leverage cutting-edge technology. Today’s customers frequently shop across multiple stores in the mall, making AI-powered invoice scanning for point accumulation a key factor. This allows customers to easily scan receipts from any brand to earn rewards without complicated manual processes.

Thiso Reward: A Custom-Designed Loyalty App for THISO Mall

These requirements led to the collaboration with SoftWorld. The result was the birth of Thiso Reward, a tailor-made loyalty app for the mall, integrated with modern AI-OCR invoice scanning technology. This not only met but exceeded THISO Mall’s original digital transformation expectations.

Comprehensive Loyalty Solution from SoftWorld for Thiso Reward

Understanding the needs of the brand and the diverse lifestyle service market like THISO Mall, as well as the customer shopping experience, SoftWorld implemented the Thiso Reward solution.

This went beyond simply delivering a basic point-accumulation app, it was optimized to deliver superior benefits for both business operations and the customer experience at THISO Mall.

Key Features of the Thiso Reward App

Thiso Reward stands out with its intelligent feature set, focused on smooth user experience and optimized interactions, turning every visit to THISO Mall into a memorable personalized journey. Here are the main highlights:

• Intelligent Point Accumulation Program with AI-OCR Invoice Scanning: This is the “heart” of the mall loyalty app. Customers simply scan receipts from any store in the mall (F&B, fashion, services, etc.) to automatically earn points. The AI-OCR technology recognizes invoice information in seconds, completely eliminating manual data entry, reducing errors by up to 99%, and saving time for both customers and staff. Customers no longer need to keep receipts or wait for verification — points update in real time, encouraging multi-brand shopping.

• Personalized Push Notifications Based on Customer Behavior: Using behavioral data and customer segmentation, the app sends tailored offers such as “Get an e-Voucher for in-mall use” or “Redeem points for gifts” from various mall brands. This not only boosts DAU/MAU for the loyalty app but also increases notification open rates by 3x compared to mass push campaigns.

• Event Management, Promotions, Check-in, and Membership Registration: A single window for event registration, check-in to receive gifts, real-time promotion tracking, and membership tier upgrades (Premier/Signature/Iconic). This feature supports major campaigns during peak holiday periods, driving sudden increases in foot traffic.

Thiso Reward stands out with AI-OCR invoice scanning technology

These features are built on SoftWorld’s OOD Platform, ensuring multi-channel synchronization and GDPR-compliant data security.

Platform Technology Ensures Scalability

To meet THISO Mall’s long-term vision, SoftWorld utilized the most advanced technology stack, making Thiso Reward a flexible platform that is easy to upgrade and expand according to business needs:

• Core Technology: Built on AWS/Azure cloud with microservices architecture, integrated with AI/ML (using TensorFlow) and advanced OCR engines. This enables handling millions of daily transactions without interruption and allows quick addition of new features like NFT rewards or VR mall tours in just weeks. Open APIs support integration with tenant POS systems, ZaloPay/MoMo payments, keeping the mall loyalty app ready to scale as the mall expands branches.

• Professional Implementation Timeline: The project ensured on-time delivery with phased goals, starting with an MVP (Minimum Viable Product) focused on basic point accumulation and mall maps, then optimizing based on real data in the early phase. This prepared the system for peak seasons like Tet without major downtime.

Thanks to this solid foundation, Thiso Reward is not just a loyalty app but a platform ready to support the business through future growth stages.

Impressive Results After Launching Thiso Reward

One of the most striking results Thiso Reward delivered to THISO Mall is the explosive growth in membership, proving the appeal of a smartly designed mall loyalty program.

• Membership grew nearly 4 times in just 6 months of official operation: This surge came from the convenience of AI invoice scanning for points, removing barriers and making participation effortless for customers.

• DAU/MAU reached approximately 16%: A very strong figure for a mall loyalty app, reflecting stable daily usage as customers frequently open the app to check points, view offers, or use the mall map.

• WAU/MAU reached ~45%: Indicating a high level of weekly engagement among loyal customers, a clear sign of long-term attachment to the mall membership program.

• Customer retention rates by cohort averaged 20–40%, peaking above 50% during major campaigns or Tet holidays: These figures far exceed industry averages in Vietnam’s integrated services sector, proving Thiso Reward delivered real value to users.

Membership grew nearly 4 times after 6 months of app launch

As a result, the app enhanced customer experience and strengthened brand loyalty. Features like personalized push notifications made customers feel truly cared for and increased mall visit frequency. Most importantly, operations were optimized with significant reductions in manual work thanks to AI-OCR invoice scanning, eliminating manual verification, and data entry processes.

Thiso Reward proves that a smart loyalty program can create sustainable competitive advantages for a shopping mall. Contact SoftWorld today for free consultation and build a tailored loyalty program to drive strong revenue and customer loyalty growth!