On March 27, 2026, in Ho Chi Minh City, in a solemn and dignified atmosphere, SoftWorld Technology and Southern Airport Services Company Limited (SASCO) held the official handover ceremony of the SASCO eCommerce & Loyalty system integrated with Microsoft D365 ERP.
This event is not only a milestone marking the completion of a major technology project, but also a strong statement about SASCO’s digital transformation journey, in which SoftWorld has been a trusted partner, helping the airport enterprise make strong breakthroughs in the future.
A modern digital platform for the airport services ecosystem
The SASCO eCommerce & Loyalty system integrated with Microsoft D365 ERP, implemented by SoftWorld, brings a completely new experience to passengers and SASCO’s internal operations:
- Fast service booking: Passengers can book lounges directly on the SASCO website/app before or upon arrival at the airport.
- Deep integration with Microsoft Dynamics 365 and POS: All sales, operational, and accounting data are synchronized on a single unified platform, completely eliminating “disconnected data” situations.
- Intelligent Loyalty program: Point accumulation, reward redemption, and personalized offers based on customer behavior help increase long-term engagement.
This confirms that this is not merely an online sales system. It is a digital platform that helps SASCO build a seamless, modern, and customer-centric airport services ecosystem.
Digital transformation – The key to SASCO’s future breakthroughs
With the mission of becoming the No.1 airport service provider, SASCO has chosen SoftWorld as its technology partner. The successful completion of the eCommerce & Loyalty project is just the first step in a long-term journey.
At the event, SASCO’s leadership representative shared that the company is aiming to strongly apply Artificial Intelligence (AI) throughout the customer journey — from product recommendations and personalized offers to automated customer care — in order to enhance experiences and optimize operations.
On that basis, the solutions implemented by SoftWorld are highly compatible with this direction, contributing to realizing SASCO’s digitalization and AI application strategy.
Not just a handover, but the beginning of a greater journey
Today’s handover ceremony does not mark the end of a project, but opens a new chapter in the strategic partnership between SoftWorld and SASCO. Both parties are committed to continuing research and deployment of advanced technology solutions, aiming for the common goal: building a smart, sustainable, and people-centric airport services ecosystem.
SoftWorld is proud to accompany SASCO on this digital transformation journey, where technology not only serves operations but also creates memorable experiences for every passenger.
