In the fashion industry, purchasing decisions are often delayed by a simple question: “Will it look good when I wear it?” This causes customers to waste time trying on clothes, while businesses face overloaded fitting rooms, missing sizes, and inefficient operational processes. 

TomAI SmartFit was born as an AI Virtual Try-On solution that allows customers to “try on clothes” immediately on the system, while opening up a new approach to help businesses optimize experience, operations, and revenue growth. 

When “Trying On Clothes” Becomes a Bottleneck in the Shopping Experience 

In reality, at many stores, the fitting room has become a major bottleneck, seriously disrupting the shopping experience. Customers have to wait, waste time, and sometimes even give up halfway, while staff are constantly running around and conversion rates drop noticeably. 

Fitting Disruptions and Uncomfortable Customer Psychology 

One of the most common complaints from fashion shoppers is the cumbersome and uncomfortable fitting process. According to international studies, up to 41.1% of customers complain about the fitting room space being too cramped, 23.1% feel rushed, and 23.6% worry about whether the clothes will fit properly. 

In addition, research shows that when the queue exceeds 8 people, about 15% of customers will leave without trying on any clothes. The average waiting time in the fitting room is 5 minutes 30 seconds, but if they have to wait longer, customers easily lose patience and leave the store. 

Another major issue is that customers often have to go in and out of the fitting room multiple times to change sizes, colors, or coordinate outfits. For multi-layered items (jackets, suits, party dresses…) or intricate garments, this process becomes even longer, making customers feel tired and lose interest in shopping. 

Not to mention, many customers hesitate because they don’t know if the size will fit, fear they won’t like it after trying, or worry about poor lighting and low-quality mirrors that make the clothes look worse. As a result, they choose the “safe” option of not trying and leaving, leading to lost sales opportunities right at the store. 

Stores Face Pressure in Operations 

Not only customers suffer, but staff and store operations also face heavy pressure from the traditional fitting process, such as: 

• Staff constantly handle trying, returning, and exchanging sizes. This reduces time for proactive sales consulting, increases the risk of fatigue and errors. 

• Situations of out-of-stock sizes or missing display items, making the display area messy. Goods are temporarily “missing” in the fitting room, leading to phantom stockout (virtual out-of-stock), causing unnecessary loss in sales. 

• The fitting process is time-consuming, especially with multi-layered or intricate garments. Staff also spend extra time assisting, slowing down the entire store operation flow. 

When all these factors combine, the store is not simply “busier” than usual but leaves serious consequences: conversion rates drop, and customers’ purchase decisions weaken.   

TomAI SmartFit – AI Virtual Try-On Redefines the Fitting Experience 

TomAI SmartFit, with the AI Virtual Try-On Outfits feature by SoftWorld, was created to solve those “bottlenecks,” not only bringing greater value to the optimized customer experience but also helping to untangle operational bottlenecks. 

Benefits the Solution Brings 

Don’t “mistakenly think” that this solution is simply taking a photo and applying a filter, because you won’t believe how AI Virtual Try-On Outfits has truly solved real difficult problems, as shown in the case of a store in Japan below. 

At a traditional kimono store, customers previously had to spend 30 – 45 minutes just to try on one kimono set because they had to change multiple layers of undergarments, tie the obi, and adjust details. Many tourists skipped it or only glanced quickly because they were put off by the complicated and time-consuming process. 

After applying AI Virtual Try-on Outfits technology, customers only need to stand in front of a screen or use their phone, take a quick photo once, and can immediately view dozens of different kimono styles worn on themselves. 

The result is a sharp reduction in time to choose clothes, the number of kimono sets customers try increases many times over, and the conversion rate for purchases or rentals improves significantly. Many tourists shared that they felt happier and more confident because they could “try” comfortably without worrying about fatigue or wasting time.  

The solution that TomAI SmartFit also brings similar values: 

• Visually displays the outfit on the user’s own image in a realistic way. 

• Completely eliminates the time spent physically changing clothes, especially effective for multi-layered or intricate garments. 

• With just a few actions, customers can “try” dozens of different styles. 

• Easily compare, coordinate, and choose without the effort of moving around or waiting. 

And most importantly, store operations and staff workload will definitely be significantly reduced for much better optimization. 

How Does TomAI SmartFit Work? 

TomAI SmartFit is an intelligent virtual fitting solution that uses modern AI technology, allowing customers to preview clothes on their own image or real body without needing to change clothes physically. 

The operation is very simple and fast: 

• Take one photo: Customers only need to stand in front of the camera (on a kiosk, phone, or integrated camera) so the system captures the body image. 

• AI Processing: AI technology accurately analyzes body shape, posture, measurements, and body contours. 

• Apply Virtual Clothing: The system “dresses” the product onto the user’s image realistically, displaying fabric details, drape, coordination, and even different viewing angles. 

• Instant Interaction: Customers can change styles, colors, sizes, or coordinate multiple items in just a few seconds using touch or voice commands. 

The entire process happens instantly, without needing a fitting room or time spent changing clothes, helping customers enjoy a smoother and more confident shopping experience. 

Flexible Multi-Model Applications 

TomAI SmartFit is designed to be flexible and easy to deploy in many different environments, from traditional retail to education and events. 

Fashion Stores (Retail) 

Helps customers try on hundreds of clothing items, dresses, jackets, suits… in just a few minutes. Staff no longer have to constantly fetch and return trial items, making the traditional fitting area more spacious. Conversion rates increase as customers can easily compare and decide quickly. 

Schools (Uniforms) 

Students can directly “try” uniforms right on the kiosk or interactive screen. With just a few simple actions, they can see how they look in the uniform, helping them choose the right size and increasing satisfaction when receiving the uniforms. 

Kiosk / Showroom / Event 

Very suitable to be installed as a smart kiosk at showrooms, shopping centers, or fashion events and exhibitions. Visitors can experience virtual try-on on the spot, creating a modern interactive point, attracting attention, and supporting effective sales without needing large space for fitting rooms. 

With this diverse application capability, TomAI SmartFit not only solves the traditional “trying on clothes” problem but also helps businesses optimize operations, elevate customer experience, and easily scale up. 

TomAI SmartFit is not simply an AI Virtual Try-On solution, but a step forward in redefining how customers interact with fashion products. By shortening the decision journey, optimizing operations, and enhancing the experience, the solution opens up opportunities for businesses to not only sell better but also build a modern and distinctive shopping journey. 

If your business is looking for a solution to upgrade customer experience and optimize business efficiency, TomAI SmartFit is the right starting point.