The No.1 digital sales management platform for F&B chains

In the highly competitive F&B industry, businesses no longer rely only on good food or beautiful spaces. They also need a smart operating system, synchronized data, and a seamless customer experience.

That is why OOD Platform was created – an All-in-One solution by SoftWorld that helps businesses standardize operations, increase revenue, and scale their chains sustainably.

1. What is OOD Platform?

OOD Platform – (eOrdering & Loyalty Platform) is a sales and operations management platform for F&B chains. It integrates the entire system from ordering, payments, omnichannel order management, delivery, and loyalty programs to ERP and CRM – on a single data core: OOD Core.

The system is designed to:

• Seamless operations from online to offline.
• Synchronize data in real time
• Increase revenue and optimize costs
• Scale easily from 10 to 1,000+ stores

2. Challenges of F&B Chains: When Fragmented Technology Slows Down Growth

Managing a chain is not easy when:

• Fragmented operations: Data is not synchronized across channels, software, departments, and branches.
• High costs – low efficiency: High management overhead, difficult inventory control, and revenue leakage.
• Broken customer experience: Unable to recognize loyal customers; slow ordering processes.

Businesses don’t need another standalone software. They need a unified ecosystem.

3. OOD Platform – All-in-One Solution for Data & Operations Standardization

OOD Platform is an online – offline management system designed specifically for large-scale chain models.

Unlike rigid boxed software, OOD Platform acts as a centralized layer that standardizes all enterprise data and operational flows.

• Centralized management: Unify multiple brands, locations, and menus on a single dashboard.
• Real-time synchronization: All data – from orders and revenue to inventory and BOM – updates instantly across every branch.
• Scalability: Modern microservices architecture ensures stable operations for chains from 10 to over 1,000 stores.

4. OMS & Loyalty 4.0: Turn Walk-in Customers into “Loyal Fans”

OOD Platform optimizes the customer journey through two powerful modules:

OMS (Order Management System):

• • Centralized order hub: Aggregate orders from Website, App, Kiosk, POS, and delivery platforms (GrabFood, ShopeeFood, etc.) into one system.
  • Menu & promotion synchronization: Update prices, dishes, and marketing campaigns across the entire chain with one click.
  • Operational optimization: Eliminate manual data entry, reduce errors, and ease staff workload during peak hours.

Loyalty & Reward Solution:

• Omnichannel point accumulation – Optimized experience: Customers can earn and redeem points seamlessly across both online and offline purchases.
• Personalized promotions – Stronger retention: Automatically send vouchers for birthdays, tier upgrades, or reminders to bring customers back.
• 360-degree customer profile – Higher return rates: Analyze purchasing behavior to enable effective upsell and cross-sell, increasing customer lifetime value (LTV).

Real-world results show that this solution increases the average order value by 41% and boosts the customer return rate to up to 81%.

5. Full AI Integration: Optimize Operations & Unlock Revenue Growth

SoftWorld’s solution not only solves current operational challenges but also unlocks breakthrough growth opportunities with AI—clearly differentiating SoftWorld in the market:

• TomAI – 24/7 AI Sales Assistant: A virtual assistant available 24/7 that enables automated ordering via voice and text in more than 80 languages.
• Smart Kiosk & Upselling: AI-powered kiosks recommend menu items based on chat history and customer behavior to drive upselling.
• Service Robots: Automate food delivery to reduce staff workload during peak hours.
  A smart workflow: customer facial recognition at the store → TomAI Brain processes requests via voice → robot executes actions such as guiding customers or delivering orders to the table. Robots can autonomously navigate inside buildings and integrate with elevators to move between floors.
• AI Forecasting:Predicts best-selling and slow-moving items, providing insights into ingredient demand to optimize inventory and reduce waste.

Learn more about TomAI here.

6. Why Enterprise Businesses Choose SoftWorld?

We understand the “pain points” enterprises face when integrating new systems into legacy operations.

SoftWorld proudly introduces the OOD Platform—a tailored solution powered by AI to help large chains optimize operations and unlock revenue growth.:

• Flexible Customization: We don’t force you to change your processes. SoftWorld configures the system to match each business’s unique workflows, ordering logic, and promotion rules.
• Seamless Legacy Integration: Strong connectivity with existing enterprise systems such as ERP (SAP, Microsoft Dynamics 365), POS (LS Retail), payment gateways, and leading local delivery partners.
• Enterprise-grade Security: ISO 27001:2022 certified, ensuring international-standard data protection.
• Cloud Infrastructure: High-load, stable operations for chains scaling from 10 to 1,000+ stores.

7. Real Case Study Results

SoftWorld is a trusted technology partner of leading brands (Top 1 and Top 3 F&B chains):

• Trung Nguyên Legend: Deployed an integrated ordering and Loyalty system connected with D365/LS Retail, synchronizing customer and order data across the entire chain, enabling centralized operations, enhanced member experiences, and more efficient management.
• Katinat Coffee & Tea House: Developed a dedicated Order App integrated with Zalo OA, featuring biometric login (FaceID/Fingerprint), pre-order, group order, and flexible promotion engines—boosting conversion on owned channels and improving customer experience.
• Thiso Rewards – Thiso Mall: Built a mall-wide Loyalty ecosystem with AI-OCR bill scanning for instant point accumulation, attracting over 19,000 members, increasing return frequency, and creating a data foundation for personalized marketing.
• Vietnam Star Automobile (VSA) – Official Mercedes-Benz dealer in Vietnam: SoftWorld deployed an E-Voucher system on Zalo Mini App across the dealer network, digitizing promotions, centralizing management, and enhancing the premium customer experience.

SoftWorld’s deep operational expertise ensures the OOD Platform addresses the real challenges of enterprise businesses, proven through measurable results:

Business Benefits:

1. Increase Revenue: Expand online sales channels and boost upsell/cross-sell through AI-driven customer engagement and advisory processes.
2. Reduce Costs: Automate workflows, minimize manual errors, and optimize operational staffing.
3. Make Smarter Decisions
   Advanced dashboards and visual reports enable leaders to monitor financial performance anytime, anywhere.

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Your digital transformation journey needs a partner with both industry expertise and strong technology capabilities.

👉 Register for an OOD Platform & TomAI demo today.